Joel is a marketing and crisis communications strategist whose work straddles the political and business worlds.
Over the past few years, Joel has overseen the digital advertising campaigns for over 100 congressional, senatorial, gubernatorial, and state races across the country. In 2020, Joel worked with one of the presidential campaigns and helped Democrats take back control of the U.S. Senate, including running the digital ad campaign for former astronaut Capt. Mark Kelly in Arizona and digital ad campaigns for SuperPACs which successfully targeted the U.S. Senate races in Georgia and Colorado.
In the corporate world, Joel’s recent projects include extensive research for one of the big five tech companies to reposition one of its major brands, crisis communications with a large electric utility, and a deep dive with one of the top cable companies seeking to understand and reduce subscriber cancellations. In 2013, Joel oversaw the marketing, communications, and research departments for ABC/Disney and Univision’s joint-venture, Fusion, through the company’s launch.
A native Spanish speaker, Joel was born in Venezuela and immigrated to the U.S. at the age of 10. The son of two United Nations Argentinean diplomats, politics has always been the family sport. Joel’s father, Dr. Bernardo Kliksberg, advised almost every major progressive Latin American president and administration over the last few decades. Joel has helped Left Hook build one of the most robust Hispanic political practices in the U.S., creating countless Hispanic targeted ad campaigns and in 2017 leading a digital rebranding engagement with the Congressional Hispanic Caucus’ SuperPAC.
Joel practically grew up in newsrooms, spending his summers during college interning at CNN, CBS News and MTV. His first job, at the age of 16, was covering the Hispanic communities of Washington D.C. for the Spanish language newspaper El Tiempo Latino. By the time he had graduated High School, Joel was named high school journalist of the year by the Maryland, Delaware, and DC Press Foundation. After college, he covered the 2008 election for NBC/MSNBC as part of the prestigious News Associate program and then did a brief stint as a communications consultant for the United Nations. By age 27, Joel became Chief of Staff of ABC News, where he played a role in the strategic planning and day-to-day management of the division.
Joel earned a Juris Doctor and Master of Business Administration degree from Cornell University in just three years while serving as president of the law school’s student government. He earned his Bachelor of Arts from Duke University, where he served as a Vice President of the student government and class council chair.
Joel has lived in nine cities, four continents, and speaks three languages fluently. He is married to Dr. Jess Carbino, and has two rescue dogs, Bonnie & Clyde.